

The Flinch
Use of Flinching In
Negotiating
Flinching is the
physical action of reacting to a proposal/demand/situation
posed to you by the other party.
By physically flinching, the other party will see
your surprise and dismay at their proposal.
When someone makes a proposal to you that is completely
outrageous, and they know it, they have made this proposal
to watch how you object to it.
It is very important at this stage that you react to their
proposal. If you do not flinch, they will believe
they can possibly get away with what they have proposed. As
you didn’t react to their proposal they may be thinking you
will take what they say as truth.
So, remember whenever a proposal is made to you make sure to
visually AND verbally react to it.
How?
Well you can open your eyes wide in surprise, put your hands
up near your face and say
“Oh my gosh, fifteen thousand euro/three days/two hours (or
whatever). I couldn’t possibly do that.”
Now, the secret here is to NOT SAY A WORD. Leave the onus on
the other party to reply to your outburst. Typically what
happens is people will flinch, give their outburst
and then continue with their tirade. They may say something
like “Oh my gosh, I couldn’t pay that. You are too
expensive, and I am not going to deal with someone who won’t
even start to be flexible on price.”
So as you can see above, the ranter has talked himself out
of the room, and all the other party was doing was gauging
his reaction to their initial proposal.
Remember to flinch to a proposal and then say nothing. Put
them on the back foot.
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